MAAKE – 19 Crimes Dan Murphys Award Winning Activation

We are proud to announce we have scooped up two of the top gongs at the 2020 Shop! Association Global Awards held annually in Chicago. We took home two of Australia’s six prizes for the 19 Crimes ‘Get Your Mug…

MAAKE - 19 Crimes Dan Murphys Award Winning Activation

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We are proud to announce we have scooped up two of the top gongs at the 2020 Shop! Association Global Awards held annually in Chicago.

We took home two of Australia’s six prizes for the 19 Crimes ‘Get Your Mug Shot & Join the Gang’ campaign, winning the Field & Instore Promotion and Alcohol & Tobacco Temporary Display categories.

The campaign brought to life the 19 Crimes brand story and made it a unique personalised experience through printing custom wine labels onsite after ‘mug shots’ are taken of consumers in a branded ‘jail cell’ photobooth.

The credit has to go to our staff & team at MAAKE, our suppliers and of course Treasury Wine Estates who all work tirelessly to pull these projects and campaigns together. The 19 Crimes in-store campaign was a great success that ticked all the boxes for the retail environment, and excelled on consumer engagement and interaction, allowing shoppers to become part of the 19 Crimes brand story!

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