Hi Archdaily! Do you have an aesthetic agenda?

The prompt for our ARC465 film assignment was to establish a dialogue with Archdaily that addresses the ubiquity, accessibility and homogeneity of current architectural media platforms. Recognizing Archdaily’s hegemonic role in the publication, promotion, and dissemination of projects, architectural ideas,…

Hi Archdaily! Do you have an aesthetic agenda?

Source

0
(0)

The prompt for our ARC465 film assignment was to establish a dialogue with Archdaily
that addresses the ubiquity, accessibility and homogeneity of current architectural media
platforms. Recognizing Archdaily’s hegemonic role in the publication, promotion, and
dissemination of projects, architectural ideas, and imagery, we thought it was important to
scrutinize the biases and aesthetic predilections of the platform.
Our film has a three-part structure: we begin by reflecting on the democratization of
media, transition into a specific dialogue with Archdaily about its work and its place within
current media and conclude by raising criticisms of current architectural media and the
aesthetic agenda inherent in their platforms. We began with a discussion of the
democratization of media to emphasize how our now instantaneous interaction with
architectural media has led to an environment in which content is simplified to provide instant
seduction: it dampens any critical reflection about the social, political, or economic context of
any project, and does not critically consider its aesthetic implications. As the film progresses,
we direct our focus to Archdaily, considering the particular approach of the platform, and the
considerable influence they have acquired in our hyper-accessible media climate. Finally,
although it is generally assumed that platforms such as Archdaily are neutral, we wanted to
challenge the subdued, impartial identity that Archdaily presents, and draw attention to what
we argue are increasingly monotonous architectural trends, stylistic qualities, and
representational strategies promoted by the platform.
The ability to widely disseminate current architecture and design ideas should not be
taken lightly. Architectural media platforms such as Archdaily have reshaped discussions about
architecture amongst designers and transformed the general public’s understanding and
expectations of architecture. Through our film, we hope to initiate a more critical perception of
the role and responsibility or architectural media in current society.

0 / 5. 0

Leave a Reply

Your email address will not be published. Required fields are marked *